resources: for small business | for nonprofits | trusted vendors | talented creatives | business resources
3 things you can do RIGHT NOW to help beat the recession: MARKET, MARKET, MARKET.
The best way to increase sales, ANYTIME, for anyone in business (profit or not-for-profit) is to develop and FOLLOW an ongoing marketing strategy. Especially when money is tight, you MUST keep marketing. In fact, that's when you really need to step it up. Why? Because that's what brings you business. You don't need a complicated marketing strategy. You don't need a perfect marketing strategy. You don't even need an expensive marketing strategy. What you DO need is a marketing strategy YOU WILL FOLLOW regularly. So clear some time, do some planning, keep it simple and get creative RIGHT NOW about how your going to effectively promote the thing you are most passionate about.
To help inspire you, I've gathered some resources on how to grow your business through marketing, networking, social media, search engine optimization and by increasing your productivity. And for nonprofits, there are resources on fundraising, social entrprenuers, inspiring examples, nonvioent communication and more. Choose what speaks to you or search through Amazon for what will best serve you. But start RIGHT NOW! |
Trusted Vendors
I've worked with all the printers below, depending on the quantity, level of quality required, and budget of my client. They all do good work. Vista print is especially good with smaller runs and clients with tight budgets.
Offset Printers
Printech
located in CT, they are very reliable, high quality and sensative to the needs of nonprofits and small business. Ask about their Forest Stewardship Council (FSC) paper lines.
Online Printers
48hour print
PS print
Vista print |
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Talented Creatives
Below are some very talented people I've had the pleasure of working with. I recommend them highly.
Photography
Katie Eisenmann: photographer and videographer. available for events of all kinds; has a unique journalist style.
Scott Morris: product photography, real estate & restaurants and more. Scott is highly skilled and has an extraordinary eye.
Written content and PR
Phil Mann: online content, printed content, speaches, internal communications and PR. Phil is great at what he does and he understands branding, messaging an positioning. |
Business development
score
free mentoring for small businesses
Remote data back up
emerging solutions
carbonite
Financial software
mint.com
yodlee.com
Project management software
wrike.com
viewpath.com
pbworks.com |
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Marketing tools
constantcontact.com
inexpensive enewsletter service
blogger.com
free and easy blogging tool
Networking
BNI.com
highly effective organization for building networking partners
content management
contribute.com - CMS that resembles a word processing program for under $250. Works with Dreamweaver and html based sites.
wordpress - this is one of the best tools out there. You can build from existing templates, or hire r+hwebdesign to customize this versatile platform to meet your needs. It boosts your SEO (search engine optimization) just by building your site with this platform.
simple web - Create websites from templates and enjoy the CM convenience of joomla. |
